Starting a hatchery business is a lucrative business in South Africa. As the average income in South Africa has risen steadily, a lot of people consume various meat and meat products including poultry and eggs. With the increase in demand for day old chicks and the inconsistent supply of chicks to poultry farmers, a hatchery is a profitable business.  This article will outline how to start a hatchery business in South Africa, and the hatchery business plan – PDF, Word and Excel.

A hatchery business is a lucrative business, providing income for many entrepreneurs, however there are some essential issues you need to consider before you venture into such a business. You have to decide on the size of your hatchery, the location, the kind of day old chicks that you will provide whether layers, free range chickens or broilers as well as your target market. These choices will be affected by the amount of capital you have, and the market you choose to serve. You should carry out a feasibility study, market research and have a good hatchery farming business plan before you venture into this kind of business.


The location of your hatchery is an important decision to make before you open your business. It is important that you locate your hatchery close to your target market. Consider the clients you intend to serve and find an easily accessible location where people can travel to and quickly get service. Ensure that you select your site carefully with relation to markets, labour, utilities, and future expansion.  You must also consider the land, and labour supply when setting up your hatchery. Also, hatcheries are best located close to farms, where there is high a demand for them by poultry farmers.


The equipment you need is also a critical part of your business. You need various equipment for your hatchery business. Also, the equipment you need will depend on the size of your business. Some of the important equipment includes incubators, egg handling equipment, brooder and feeding equipment to name a few things. You may need to purchase a delivery vehicles as well as other office equipment for your business. Your hatchery business plan should cater for the costs of purchasing all the relevant equipment that are required for your business.


To start a poultry hatchery business you need parent stock. These are male and female chickens which will breed. The female will then lay fertilized eggs. You then incubate and hatch the fertile eggs to produce day old chicks. The parent stock is usually acquired as day old chicks. So you will have to raise and feed the poultry parent stock from when they are day old chicks upto 21-25 weeks which is the time when the female parent stock starts laying eggs. The parent stock will need to be replaced after 1 year of laying eggs.


You need to decide on the type of products you will provide whether you will offer broiler chicks, layers chicks, free range chicks or other kind of birds. The day old chicks you sell will depend on your target niche. South Africa is also one of the leading African countries when it comes to exporting day old chicks. It is important to select the right produce for your customers. As such, market research is important before you can decide on the type of birds to offer. In addition, ensure that you source your parent stock from reputable supplier. Ensure that you select a reputable supplier who can provide affordable and quality parent stock consistently. Your hatchery business plan should clearly outline these important factors.


In order to be a successful hatchery business, its important that you hire employees that are skilled. Your employees should be passionate about serving customers and about this type of business in general. If you want to hit the ground running it is better to hire a team of people who have experience in a hatchery business. Your staff members should be able to grow, and diligently take care of your birds according to the required specifications. Inexperienced staff members need to get extensive training before they can be given crucial tasks. The chemicals used to treat diseases, and they way eggs should be handled can have detrimental effects on your business if not done right. Depending on the size of your hatchery, the number of your staff will vary. Some of the required staff members include the hatchery operations manager, general hands, and management. Your hatchery business plan should cater for the salaries and requirements of your employees.

When you are handling fertile eggs and chicks your employees should understand and pay  attention to issues such as temperature in the incubation, air circulation, the cleanliness of the environment as well as the best way to attend to sick chicks. Something as small as temperature that a little too high or too low in the incubator can negatively affect your business. It is also very important to ensure that you stick to all industry related safety measures and regulations in place. Safety measures also involve having to check if your staff members are dressed appropriately especially when involved in the use of poisonous chemicals. What you should feed the chicks and issues relating to the cleanliness of your hatchery.


Overall, the food sector in South Africa is vitally important to national wellbeing, employing a significant number of the working population in the country. In the longer term it is expected that revenue in the sector will continue to grow. When it comes to meat consumption the poultry sector has a larger market share, compared to other meats such as beef and pork. Also, due to the growth of the middle class and disposable income and a shift toward a healthy lifestyle, people prefer consuming poultry more than other meats. In addition, more people are flocking into urban areas from rural areas and pushing the demand for food products such as chickens and eggs. As more people become aware of the kinds of food they consume on a regular basis, there has been an increase in the demand for healthy white meat such as birds and poultry products such as eggs. As such, there is an increase in the demand for day old chicks from poultry farmers and egg producers.


There is no denying that there is a reasonable number of hatcheries  with a large market share in South Africa. But, it is still possible for you to own your own hatchery business. Of course, building your own hatchery business from scratch can be rewarding if done well. There will always be a demand for birds for both meat consumption or egg consumption and investing in a hatchery can be a profitable venture. However, the success of your hatchery will depend on many factors such as your target market. The input costs of setting up a hatchery the equipment, and labour are all important considerations. The set up costs of a hatchery are relatively low so it is possible to make reasonable profit margins. Apart from the obvious advantages of becoming financially independent and becoming your own boss, running a hatchery enterprise can be a rewarding way of uplifting yourself as well as your community.

Given that the South African market is one of the leading emerging economies on the African continent there is potential for high growth. The agriculture especially the poultry sector has been growing steadily for the past 10 years, thus opening a hatchery business can be a good investment. Also, South Africa is a well-known exporter of day old chicks to other African countries. Plus, the increase in consumption of poultry and poultry products in the country indicates that a hatchery is a good venture. Whether you are a young entrepreneur, a professional seeking to start your own business or someone who needs a retirement plan, investing in a hatchery business is something worth considering.

One thing that can set you apart before investing in any business is developing a business plan. A well thought out business plan can help you in both the short term and long. There are various risks associated with running a hatchery, like any other venture, your business plan should clearly outline these risks and the various ways to minimise them. A business plan will also help you secure funding from banks and other organisations. Without a business plan it is difficult to determine whether or not your idea is feasible or not.


For an in-depth analysis of the hatchery business in South Africa, purchase our hatchery business plan. We decided to introduce the business plans after noting that many South Africans were venturing into the poultry hatchery business without a full understanding of the industry, market, how to run the business, the risks involved, profitability of the business and the costs involved, leading to a high failure rate of their businesses.

Our business plan will make it easier for you to launch and run a hatchery business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as the hatchery business plan will lay out all the costs involved in setting up and running the hatchery business. The business plan is designed specifically for the South African market.


The chicken hatchery business plan can be used for many purposes including:

  • Raising capital from investors/friends/relatives
  • Applying for a bank loan
  • Start-up guide to launch your hatchery business
  • As a hatchery project proposal
  • Assessing profitability of the hatchery business
  • Finding a business partner
  • Assessing the initial start-up costs so that you know how much to save
  • Manual for current business owners to help in business and strategy formulation


The business plan includes, but not limited to:

  • Market Analysis
  • Industry Analysis
  • 5 Year Automated Financial Statements [ Income statements, cash flow statements, balance sheets, monthly cash flow projections (3 years monthly cash flow projections, the remaining two years annually),break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortisation]
  • Marketing Strategy
  • Risk Analysis
  • SWOT & PEST Analysis
  • Operational Requirements
  • Hatchery guide (Technical Details of how to house, feed, raise the parent chickens and hatch the eggs)
  • Operational Strategy
  • Why some South Africans in the hatchery business fail, so that you can avoid their mistakes
  • Ways to raise capital to start your hatchery business in South Africa
  • Directory [Contact Details for South African suppliers of feeds, equipment, parent stock day old chicks, poultry housing construction, contacts of poultry farming organisations in South Africa]

The Poultry Hatchery Business Plan package consist of 4 files

  1. Hatchery Business Plan – PDF file (Comprehensive – 121 pages)
  2. Hatchery Business Plan – Editable Word File (Comprehensive – 121 pages)
  3. Hatchery Business Plan Funding Version – Editable Word File (Short version for applying for a loan – 45 pages)
  4. Hatchery Business Plan Automated Financial Statements – (Editable Excel file)

The financial statements are automated. This implies that you can change eg the costs, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 


We decided to make the business plan affordable to anyone who would want to start the business, and the price for the pre-written business plan is only 500 Rand.

We have several payment methods which you can use.

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The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on and we will assist you.

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Click Buy Now below to purchase. After you have purchased, you will instantly see the download link for the business plan package on the screen. We will also email you the download link. Get instant access to the business plan now!

If you want to purchase multiple business plans at once using Instant EFT then  click here: Business Plans Store

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on and we will assist you.

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