The demand for goat meat has been on the rise in South Africa and all over the world. This is due to the increase in the population, which consists of people from various cultures that love goat meat. Goat farming is one field of endeavour that has increasingly become popular locally. Starting a goat farming business in South Africa is a very lucrative investment. For years the rearing of goats has always been there but has mainly been for subsistence purposes. Now the growing trend is that people now rear them solely for commercial reasons. Goat meat has steadily grown into being a formidable contender when it comes to people’s meat preferences. Due to its health value and excellent taste, goat meat has become more popular among consumers over the years, and farmers simply cannot keep up with the demand. It is expected that the demand for goat meat will continue to increase over the years. Its current price has gone up significantly. Goat meat was previously regarded as a relatively cheap meat aimed at the informal market, but the price has gone up. The relative ease and low operating costs for goat rearing make this trade a very lucrative one. In addition, you can export this meat, especially to countries such as Qatar, Bahrain, and the Seychelles. So if you’ve ever mused on wanting to venture into goat farming then this article is for you. This article will outline how to start a goat farming business in South Africa, and the goat farming business plan – PDF, Word and Excel.

Before you start a goat farming business in South Africa, there are some important decisions which you have to make. You have to decide on the size of your goat production business ie how many goats you will have at your goat farm.  There are many different goat breeds, so you have to select which breed you will use, location of your business, and your target market. The size of your goat farming business will depend on the amount of capital you have, and your target market. It’s important that you get a good goat production business plan before you start commercial goat farming in South Africa.

Business Model

You can start a goat-farming business by breeding male and female goats, rearing the kids for 6–8 months, and then selling them live or as goat meat. The type of breed you choose is important when it comes to goat farming. There are many goat breeds to choose from for your farming business, but breeds like the Boer goat, Savannah, and Kalahari Red are the most popular due to their superior characteristics such as adaptability, hardiness, good maternal instincts, meat production, and high reproduction rates. The famous Boer goat breed originated here in South Africa. It is known to be a highly productive meat goat and worth the investment. When keeping goats, it is important that you understand that top-quality genetics produce top-quality animals and production, and that sub-standard genetics will produce poor animals. Ensure that your goats are vaccinated, dipped, and dewormed. Taking shortcuts will only set you back and negatively affect your production. As much as goats are adaptable to veld grazing and have great resistance to disease and parasites, they can benefit from good management without much input cost. However, they still require excellent supplemental nutrition during certain times of the breeding cycle for maximum production. It is therefore important to understand the trends in the demand for goat meat and to factor in the effect of nature’s cycles when working towards meeting these demands.

Market Research

When setting up any kind of business, you need to understand the market. This means you have to understand who your customer is and what their expectations are. In South Africa, there is a huge market for goat meat, but this market consists of different people with certain religious beliefs and customs. One such potential group of customers that is of particular relevance is the Muslim market. For you to penetrate this market, your goat meat has to meet the requirements of the Halaal Authority of South Africa. Halaal practices must be in place. As a goat farmer, you need to identify your customer and determine how you are going to reach them in order to grow your business. Another reason why market research is important is so that you can learn who your competitors are and where you can place yourself in the market. You must determine what your strengths and weaknesses are and also see how you can make your meat competitive. This could be in terms of price or quality. Knowing your strengths and weaknesses together with those of your competitors will put you in a better position to find effective strategies you can apply to grow your goat farm.

Land for Goat Farming Business

Land is a critical need in the commercial goat farming business and must be adequately available. The piece of land is supposed to serve a two-tier purpose at the most elementary level. The two purposes are the goat pens/housing and the grazing area. The other consideration is also safety – goats are susceptible to predatory wild animals so bear that in mind. When it comes to the actual pens and grazing areas, there’s need for robust fences or barriers that keep the goats safe. Goats are notorious for escaping pens and wondering off further away from their grazing areas, so fencing or erecting barriers is imperative.

The land should have pasture where the goats can graze and browse on. The land should have plants, grasses, twigs, and bush varieties to provide plenty of feed for the goats. If you have a large piece of land you can compartmentalise your grazing area into portions. This will enable you to implement rotational grazing so as to curtail overuse and overgrowth of undesirable forage. This means that you should allow your goats to graze on one piece of pasture while the other pasture is resting.  Having adequate water sources onsite is crucially important as goats need plenty of water. Options can vary from boreholes, reservoirs to even close-by streams or rivers.

Housing and Equipment for Goat Production Business

Goats need proper and adequate housing. The are several issues to take into consideration when it comes to goat housing.  Ensure the goat housing floor is dry, that there is proper ventilation and that the place is easily cleanable whenever need be. Proper ventilation ensures that fresh airs goes to all parts of the goat housing, and the right temperature & humidity is maintained. These issues are important because poor ventilation and extreme temperatures can foil optimum growth of the goats. An allowance for adequate spacing to allow free movement of the goats is essential.

Goats are highly adaptive animals thus they do not require expensive housing. Inexpensive material can be used for constructing goat housing namely wood or any type of bricks. Feeding and water troughs are the required equipment for a goat farming business.  Your commercial goat farming business plan should include the costs of purchasing the equipment and goat housing.

Breeding stock for goat production business

To start your goat farming business in South Africa, you need breeding stock i.e. bucks and does (male and female goats respectively). These are the parents goats which will mate to produce the kids (goats offspring). You will then raise the kids and sell them. Keen attention should be given to the goats’ history before buying your breeding stock. One way of ensuring you get proper breeding stock is to only source from reputable South African goat farmers.

Assess the physical features before purchasing the goat breeding stock. Bucks must have medium-sized heads, broad muzzle (with large wide-opened nostrils) and must have clear or bright eyes. It’s even better to go through records of the parents goats (provided they are there – which is usually the case if you source from reputable and professional goat farmers). The growth potential of your goats, hence the profitability of the business, will depend on the nature and quality of the parent goats stock. Your goat farming budgets should include the costs of purchasing the goats parent stock.

Goat Breeds in South Africa

There are different breeds of goats which are used for commercial goat farming in South Africa. The popular ones in South Africa include the Boer goats, Kalahari Red goats, Savannah Goats and the Indigenous Veld Goats. The Boer breed is one of the most common breed in commercial goat farming businesses in South Africa. This is because of its fast growth rate, robust bone structure, substantial weight (due to its huge size) and its adaptability to wide-ranging types of pastures.

Since the Boer breed is more expensive, some local goat farmers prefer to cross-breed them with indigenous goat breeds – Indigenous Veld Goats (IVG). There are four distinct ecotypes of Indigenous Veld Goats in South Africa. These are Nguni Type Goats (Mbuzi), Eastern Cape Xhosa Lob Ear, Northern Cape Speckled and Kunene Type (Kaokoland). The proper cross-breeding approach is to cross-breed an indigenous doe with a Boer buck or Kalahari Red Buck– this leads to high quality offspring.

goat farming business plan pdf south africa

Kalahari Red Goats

Feed for Goats

Feeding costs tend to be the biggest cost in a commercial goat farming business, as you will require supplementary feed. The primary and most economical source of nutrients for goats is browse and pasture. However feed supplements will be necessary for the goats to feed in situ. Pasture and browse might not always be adequate due to changing seasons. If you’re into commercial goat production, supplementary feed is imperative. Supplementary feeds constitute grains, hay, commercial goat feeds, salts and minerals. Your goat farming business plan should take into account the feeding costs.

Pasture and browse are the most common feeding avenues for goats. Goats are browsers by nature, they are not primarily grazers, even though they also eat grass.  Thus your goat farm should ideally have low-lying bushes. Trees, leaves, bushes and twigs are the common browse materials for goats. Goats can eat more than 80 types of plants, they are highly adaptive to different kind of environments.

Sales And Marketing Strategies

For a goat farming business, there are various ways you can market and sell your goats and goat meat. Some of them include auctions, farmers markets, restaurants, butcheries, and supermarkets, to name a few. You can also sell your goats and goat meat straight from your farm. Consider listing your business on social media, developing a website where you can share newsletters, or writing a blog sharing goat meat recipes to market your farm. You can also share both physical and digital fliers with your friends and family to market your business. Encourage people to leave reviews on your social media pages or website to attract more customers. Consider providing customers with delivery services and offering them discounts, especially those who are frequent buyers. Take advantage of the various digital platforms and list your business on Google. It’s important to update your online presence regularly and stay up to date with what your competitors are doing.

Market For Goats In South Africa

Goat meat is preferable due it its desirable health-related qualities. It has low fat content, high protein content, and high iron content. This makes it not only healthy but also tasty. All this presents huge prospects due to a large market that’s available. The is high demand of goat meat in South Africa, at about 12 000 tonnes per annum. Goat meat is used for consumption by households in South Africa.

Goats are also slaughtered for traditional, religion and ritual purposes in South Africa eg during bridal ceremonies and burial rituals. You can supply your goats to individuals, traders, abattoirs, supermarkets, butcheries, restaurants and organisations. There is also a huge export market for chevon /goat meat. South Africa exports goat meat mainly to Lesotho, Seychelles and Zambia.

Advantages of Goat Farming Business

There are a number of reasons why you should consider goat farming. Goats are smaller-sized animals that generally require less care and management compared to other livestock. You can raise goats together with other animals, such as sheep and cattle, easily. There are different types of goat breeds available throughout the world to choose from for your business. Goats are very hardy animals, and they can adapt to many different climatic conditions. In addition, goats are fast growing animals that become mature in a short period of time, and they multiply their numbers quickly. Goats and goat meat are in high demand in the market, both domestically and internationally. The risk associated with goat farming is low since the capital required to start such a business is little.

Keys to Profitability

In order to maximize profit, there are some important factors you must consider. Make sure you select the right breed, and when you do, ensure that the environment is suitable for your goats. Boer goats require a lot of feed, so make sure that the location you choose has plenty of trees and plants for the goats. Invest in the right equipment, such as goat feeders, water troughs, and housing materials for the animals. Do not neglect the marketing part of livestock farming. You must keep up with industry trends and adjust your marketing efforts accordingly.


For an in-depth analysis of the goat farming business in South Africa, purchase our goat farming business plan. We decided to introduce the business plans after noting that many South Africans were venturing into the goat production business without a full understanding of the industry, market, how to run the business, the risks involved, profitability of the business and the costs involved, leading to a high failure rate of their businesses.

Our business plan will make it easier for you to launch and run a goat production business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as the goat production business plan will lay out all the costs involved in setting up and running the goat farming business. The business plan is designed specifically for the South African market.


The goat production business plan can be used for many purposes including:

  • Raising capital from investors/friends/relatives
  • Applying for a bank loan
  • Start-up guide to launch your goat farming business
  • As a goat farming project proposal
  • Assessing profitability of the goat farming business in South Africa
  • Finding a business partner
  • Assessing the initial start-up costs so that you know how much to save
  • Manual for current business owners to help in business and strategy formulation


The business plan includes, but not limited to:

  • Market Analysis
  • Industry Analysis
  • 5 Year Automated Financial Statements [ Income statements, cash flow statements, balance sheets, monthly cash flow projections (3 years monthly cash flow projections, the remaining two years annually),break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortisation]
  • Marketing Strategy
  • Risk Analysis
  • SWOT & PEST Analysis
  • Operational Requirements
  • Goat farming guide (Technical Details of how to breed, feed and raise the goats)
  • Operational Strategy
  • Why some South Africans in the goat production business fail, so that you can avoid their mistakes
  • Ways to raise capital to start your goat farming business in South Africa
  • Directory [Contact Details for South African suppliers of feeds, equipment, breeding stock, contacts of goat farming training companies in South Africa, contacts of goat farming organisations in South Africa]

The Goat Farming Business Plan package consist of 4 files

  1. Goat Farming Business Plan – PDF file (Comprehensive – 93 pages)
  2. Goat Farming Business Plan – Editable Word File (Comprehensive – 93 pages)
  3. Goat Farming Business Plan Funding Version – Editable Word File (Short version for applying for a loan – 43 pages)
  4. Goat Farming Business Plan Automated Financial Statements – (Editable Excel file)

The financial statements are automated. This implies that you can change eg the number of goats, price of goat meat etc, and all the other financial statements will automatically adjust to reflect the change. 


We decided to make the business plan affordable to anyone who would want to start the business, and the price for the pre-written business plan is only 500 Rand.

We have several payment methods which you can use.

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The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on and we will assist you.

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If you want to purchase multiple business plans at once using Instant EFT then  click here: Business Plans Store

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on and we will assist you.

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