Opening a gym in a country that has a growing pre-occupation with personal wellness can be very profitable. Many people are becoming health conscious and participate in various sporting and physical activities to stay fit and feel young. There has been a steady growth in gym memberships over the years due to the growing middle class which has resulted in a growing fitness culture among many South Africans. Mass sporting participation such as jogging have been gaining popularity in many areas in South Africa. Due to the change in people’s attitude towards health and fitness the need for training centres and gyms is increasing. Also, the South African government has been active in trying to deal with obesity and chronic illnesses caused by being overweight. This is because urbanisation and industrialisation have been cited to be one of the causes for lack of natural movement. It is evident that a gym is a business that you can explore. The fitness industry in South Africa is one of the biggest fitness industries all over the world providing a lot of income and employment opportunities for many. This article will outline how to start a gym business in South Africa, and the gym business plan – PDF, Word and Excel.

A fitness centre is a lucrative business, providing income for thousands of entrepreneurs, but there are some essential factors you need to consider before you venture into this kind of business. You need to decide on the size of your facilities; the location, the various services you will provide, plus your target market. These factors will be affected by the amount of capital you have. Thus, you should carry out a feasibility study, market research and have a good gym business plan before you venture into this business.

LOCATION & PREMISES

Deciding on the location of your fitness centre is an important decision to make before you start. It is important that you locate your gym close to your target market. Consider the amount of road and foot traffic, find an easily accessible location where people can stop and make use of your gym. There are several possible locations, including shopping centres, malls, and the CBD. Opening a gym close to places that typically have potential for traffic  could be ideal depending on your target market. It is important to be strategic about your neighbouring businesses as well because you are more than likely going to feed into each other instead of competing. If you open a gym or other type of fitness centre in an overly saturated area the likelihood that your business will succeed will be very low. A gym requires a lot of space, so your premises should be large enough to fit all your equipment and to accommodate your gym members. Your gym business plan should cater for the costs of buying or leasing the premises.

EQUIPMENT FOR A GYM BUSINESS

There are different types of equipment required for specific types of gyms. Thus, the equipment you need will depend on the size of your fitness facility and the kind of products and services you will provide. Generally, there are 4 grades of fitness centres, namely blue, bronze, gold and platinum with each having a set of minimum requirements.  Some of the gym equipment include, cardi vascular training equipment, weights, equipment for strength training and other accessories. Your gym business plan should cater for all the different kinds of equipment as well as the costs associated with purchasing and maintaining the equipment.

PRODUCTS AND SERVICES

Your target niche will determine the kind of products and services that will be included in your gym membership packages. In addition to the general use of gym equipment some gyms offer Pilates, Zumba classes and yoga. So, it will be advantageous to have other complementary services in addition to your gym packages. In order to attract and retain more customers, you should consider adding a sauna, diet consultants and personal training services. Adding a gym shop which sells supplements and gym materials will go a long way in increasing your revenue. It is important that you hire the best trainers, and general staff members to successfully serve your members and run your business well. Your gym business plan should outline the various products and services you will provide.

STAFF & MANAGEMENT

As a customer-centric gym, it’s important that you hire employees that are friendly and efficient. Your employees should be passionate about serving clients. If you want to hit the ground running it is better to hire a team of people who have experience in the gym business. Your trainers and general staff should be able to understand the different needs and requirements of each gym member and should be able to assist clients accordingly.  Inexperienced staff members need to get extensive training before they can be given intricate tasks. Since gym equipment can be dangerous, make sure that your staff members are trained to assist and teach your clients wherever possible. Depending on the size of your fitness centre, the actual number of your staff will vary however, you will need a receptionist, cleaners, security, trainer/gym supervisors, as well as management. Your gym business plan should clearly outline the number of staff members you will need and should cater for the salaries and day to day expenses of running your fitness facility.

MARKET

South Africa has the world’s highest fitness club revenue, generating an over 10 Billion Rand annually. The health and fitness industry is a thriving and vibrant industry that continues to grow enormously. There are large fitness centres that dominate the sector such as Virgin Active and Planet fitness among other popular brands that compete well with the large brands. It is important to note that the market for fitness services in the country has been driven slightly more by the country’s male population. The female penetration in the fitness industry is low due to the lack of female-specific fitness centres in the country. This can be a good opportunity for entrepreneurs. As the disposable income for middle to high income groups increases, there will be a continued increase in the demand for fitness services.

That being said, the change in people’s attitude towards health and fitness is positively affecting this industry. Visiting the gym frequently has become a ritual for many people. Keep in mind that many people are beginning to embrace the latest technologies when it comes to fitness and health. New markets both online and offline have been emerging where Google Fit has a growing number of users, Samsung’s smart watches and fitness apps such as Fitbit are being used by many people. In addition, other fitness apps are emerging and rapidly penetrating the health and fitness market. Personal trainers, nutritionists and meal planners have been in high demand, so it can be beneficial if your fitness centre can offer these specialised services.

Given that the South African market is one of the leading emerging economies on the African continent with one of the biggest fitness industries, there is potential for high growth. Thus, opening a gym is a good investment. Whether you are a young entrepreneur, a professional seeking to start your own business or someone who needs a retirement plan, investing in a gym is something worth considering. One thing that can set you apart before investing in anything is developing a business plan. A well thought out gym business plan will help you in both the short term and long term. There are various risks associated with running a gym. It is important that  your business plan clearly outlines these risks as well as the various ways to minimise them.

 

PRE-WRITTEN GYM BUSINESS PLAN (PDF, WORD AND EXCEL): COMPREHENSIVE VERSION, SHORT FUNDING/BANK LOAN VERSION AND AUTOMATED FINANCIAL STATEMENTS

For an in-depth analysis of the gym business in South Africa, purchase our gym business plan. We decided to introduce the business plans after noting that many South Africans were venturing into the gym business without a full understanding of the industry, market, how to run the business, the risks involved, profitability of the business and the costs involved, leading to a high failure rate of their businesses.

Our business plan will make it easier for you to launch and run a gym business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as the gym business plan will lay out all the costs involved in setting up and running the gym business. The business plan is designed specifically for the South African market.

USES OF THE GYM BUSINESS PLAN (PDF, WORD AND EXCEL)

The gym business plan can be used for many purposes including:

  • Raising capital from investors/friends/relatives
  • Applying for a bank loan
  • Start-up guide to launch your gym business
  • As a gym business project proposal
  • Assessing profitability of the gym business
  • Finding a business partner
  • Assessing the initial start-up costs so that you know how much to save
  • Manual for current business owners to help in business and strategy formulation

CONTENTS OF THE GYM BUSINESS PLAN (PDF, WORD AND EXCEL)

The business plan includes, but not limited to:

  • Market Analysis
  • Industry Analysis
  • 5 Year Automated Financial Statements [ Income statements, cash flow statements, balance sheets, monthly cash flow projections (3 years monthly cash flow projections, the remaining two years annually),break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortisation]
  • Marketing Strategy
  • Risk Analysis
  • SWOT & PEST Analysis
  • Operational Requirements
  • Operational Strategy
  • Why some South Africans in the gym business fail, so that you can avoid their mistakes
  • Ways to raise capital to start your gym business in South Africa

The Gym Business Plan package consist of 4 files

  1. Gym Business Plan – PDF file (Comprehensive – 100 pages)
  2. Gym Business Plan – Editable Word File (Comprehensive – 100 pages)
  3. Gym Business Plan Funding Version – Editable Word File (Short version for applying for a loan – 50 pages)
  4. Gym Business Plan Automated Financial Statements – (Editable Excel file)

The financial statements are automated. This implies that you can change eg the number of members, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

GET THE GYM BUSINESS PLAN (PDF, WORD AND EXCEL) - R400 Only.

We decided to make the business plan affordable to anyone who would want to start the business, and the price for the pre-written business plan is only 400 Rand.

We have several payment methods which you can use.

Payment Method 1 (Visa card, Mastercard, Credit card, Debit Card)

Click Buy Now below to purchase. After you have purchased, you will instantly see the download link for the business plan package on the screen. We will also email you the download link. Get instant access to the business plan now!

If you want to purchase multiple business plans at once using Visa Card/MasterCard then  click here: Business Plans Store

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on sales@bizbolts.co.za and we will assist you.

Payment Method 2 (Instant EFT - FNB, Absa, Standard Bank, Nedbank, CapitecBank, Investec, TymeBank and African Bank. )

Click Buy Now below to purchase. After you have purchased, you will instantly see the download link for the business plan package on the screen. We will also email you the download link. Get instant access to the business plan now!

If you want to purchase multiple business plans at once using Instant EFT then  click here: Business Plans Store

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on sales@bizbolts.co.za and we will assist you.

Other Payment Methods

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Call/Whatsapp us on +27606334830 for the other payment methods. (Whatsapp us by clicking the link https://wa.me/27606334830). Email: sales@bizbolts.co.za .