There is a huge demand of liquor in South Africa. South Africa is one of the largest alcohol market in the continent with an estimate of 4 billion liters alcoholic drinks consumed every year. A liquor pub is a profitable business to set up in South Africa. As the average income has risen over the years, there has been an increase general consumption including alcohol consumption. This increase in alcohol sales in recent years is due to the growing middle class, which has resulted in a growing nightlife and café culture. It is evident that this is a business market that you can explore. South African consumers are becoming more and more interested in the full experience when it comes to food and beverages. This article will outline how to start a pub business in South Africa, and the liquor pub business plan – PDF, Word and Excel.

LOCATION & PREMISES

Deciding on the location of your pub is one of the most important decisions that you will make because it will affect how your business will perform. It’s important that you locate your pub close to your target market. Consider the amount of road traffic, find an easily accessible location where people can easily stop by. There are several possible locations, including shopping centres, city centers, malls and residential areas.  Opening a liquor pub close to places that typically have potential for traffic such as near colleges could be ideal depending on your target market. Your premises and buildings should be large enough to accommodate your desired number of customers. Of importance is the zoning of the property – whether or not its approved for business use. You will require a liquor license in South Africa before you can operate a pub. So you should first confirm with your municipality the suitability of the property, as they will have to approve the location first before you can get a liquor license.

FURNITURE & EQUIPMENT FOR A PUB BUSINESS

There are a variety of furniture and equipment required for a pub business in South Africa. The required furniture includes bar stools, counter stools, counter, tables, chairs, sofas, shelves, wine cabinets, wine racks, bar carts among others. Appliances and equipment for a liquor bar include refrigerators, coolers, televisions, computers, POS System, cooking equipment & utensils, liquor dispensers, glass racks, glasses, bartending tools & accessories among others. It will also be beneficial to have a vehicle to use when purchasing products and supplies. Your pub business plan should cater for the costs of acquiring the furniture and equipment.

LIQUOR LICENSE

You are required by the South African law to have a liquor license before opening your pub. Whether you are operating a sports bar, pub, tavern, night club, liquor store or restaurant, you need a liquor license. The granting of liquor licenses is dealt with at provincial level, which means that every province within South Africa has its own specific laws governing liquor licensing. The liquor control board must approve your application, and each province has its own board and rules. Some of the requirements needed when applying for a liquor license in South Africa include Certified copies of ID of applicant, Certified copies of Fingerprints or Police Clearance, Signed Lease Agreement or Title deed, Certified copies of Tax Clearance Certificate of applicant, Layout Design Plan of premises & Zoning certificate of the premises. Inspectors will come and inspect the premises before a liquor license is issued. The inspection report will then be attached to your application, and the liquor board will sit and decide whether to grant the license or not. The total cost of acquiring a liquor license in South Africa is between R10 000 – R25 000.

PRODUCTS AND SERVICES

Your target market will determine products and services. The major products for a liquor pub in South Africa are beer, wines, spirits, ciders, ready to drink flavored alcoholic beverages, brandy, cocktails, meals, and other non-alcoholic beverages. You can also sell non-alcoholic beverages such as sodas, and fruit juice and offer snacks and light meals. It will be advantageous to have all these various beverages in addition to other complimentary products. It is also wise to provide complimentary services such as free Wi-Fi to attract and retain customers. Having televisions in your pub which show sports channels also attract customers. Another essential factor in running a pub is selecting the right suppliers. Consider suppliers who can provide affordable and quality beverages consistently. Your liquor business plan should outline the various products and services you will provide.

STAFF & MANAGEMENT

In order to attract and retain customers it is important that you hire employees that are friendly and efficient. Your employees should be passionate about serving clients. If you want to hit the ground running it’s better to hire a team of people who have experience in the liquor industry. Your bartenders should be able to prepare good drinks, and your staff members should be able to serve customers efficiently on a regular basis.  Inexperienced staff members need to get extensive training before they can be given important tasks. Depending on the size of your pub, the actual number of your staff will vary however you will need bartenders, cooks, waiters, cleaners, cashiers, security as well as management. Your pub business plan should cater for the salaries and day to day expenses of your business.

Some of the day-to-day operations of this business involves:

  • Serving customers
  • Liaising with /suppliers
  • Managing Staff
  • Marketing and advertising

MARKET

There is huge demand for liquor in South Africa, which is skewed towards men. About 43% of men in South Africa consume alcohol, while only 20% of women do so. The demand for alcoholic beverages especially among the younger working class has been driving up the industry in the country. This can be seen by an increase in the frequency with which new bars, pubs and restaurants are opening in the country. The South African market for all kinds of beverages is big. There are a lot of both large and small businesses in this industry. That being said, the rise of a nightlife culture indicates great potential in the liquor sector. A majority of consumers’ do not simply drink alcohol instead many of them want to have a new experience by exploring different pubs, nightclubs, and restaurants. Having drinks with family, friends and acquaintances has become a ritual for many students and professionals thus, setting up a pub business in South Africa is profitable.

 

PRE-WRITTEN LIQUOR PUB BUSINESS PLAN (PDF, WORD AND EXCEL): COMPREHENSIVE VERSION, SHORT FUNDING/BANK LOAN VERSION AND AUTOMATED FINANCIAL STATEMENTS

For an in-depth analysis of the liquor pub business in South Africa, purchase our pub business plan. We decided to introduce the business plans after noting that many South Africans were venturing into the liquor business without a full understanding of the industry, market, how to run the business, the risks involved, profitability of the business and the costs involved, leading to a high failure rate of their businesses.

Our business plan will make it easier for you to launch and run a pub business successfully, fully knowing what you are going into, and what’s needed to succeed in the business. It will be easier to plan and budget as the liquor pub business plan will lay out all the costs involved in setting up and running the business. The business plan is designed specifically for the South African market.

USES OF THE PUB BUSINESS PLAN (PDF, WORD AND EXCEL)

The liquor business plan can be used for many purposes including:

  • Raising capital from investors/friends/relatives
  • Applying for a bank loan
  • Start-up guide to launch your pub company
  • As a pub business project proposal
  • Assessing profitability of the liquor business
  • Finding a business partner
  • Assessing the initial start-up costs so that you know how much to save
  • Manual for current business owners to help in business and strategy formulation

CONTENTS OF THE LIQUOR PUB BUSINESS PLAN (PDF, WORD AND EXCEL)

The business plan includes, but not limited to:

  • Market Analysis
  • Industry Analysis
  • 5 Year Automated Financial Statements [ Income statements, cash flow statements, balance sheets, monthly cash flow projections (3 years monthly cash flow projections, the remaining two years annually),break even analysis, payback period analysis, start-up costs, financial graphs, revenue and expenses, Bank Loan Amortisation]
  • Marketing Strategy
  • Risk Analysis
  • SWOT & PEST Analysis
  • Operational Requirements
  • Operational Strategy
  • Why some South Africans in the pub business fail, so that you can avoid their mistakes
  • Ways to raise capital to start your pub business in South Africa

The Pub Business Plan package consist of 4 files

  1. Liquor Pub Business Plan – PDF file (Comprehensive – 91 pages)
  2. Liquor Pub Business Plan – Editable Word File (Comprehensive – 91 pages)
  3. Liquor Pub Business Plan Funding Version – Editable Word File (Short version for applying for a loan – 47 pages)
  4. Liquor Pub Business Plan Automated Financial Statements – (Editable Excel file)

The financial statements are automated. This implies that you can change eg the costs, salaries etc, and all the other financial statements will automatically adjust to reflect the change. 

GET THE LIQUOR PUB BUSINESS PLAN (PDF, WORD AND EXCEL) - R400 Only.

We decided to make the business plan affordable to anyone who would want to start the business, and the price for the pre-written business plan is only 400 Rand.

We have several payment methods which you can use.

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Click Buy Now below to purchase. After you have purchased, you will instantly see the download link for the business plan package on the screen. We will also email you the download link. Get instant access to the business plan now!

If you want to purchase multiple business plans at once using Visa Card/MasterCard then  click here: Business Plans Store

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on sales@bizbolts.co.za and we will assist you.

Payment Method 2 (Instant EFT - FNB, Absa, Standard Bank, Nedbank, CapitecBank, Investec, TymeBank and African Bank. )

Click Buy Now below to purchase. After you have purchased, you will instantly see the download link for the business plan package on the screen. We will also email you the download link. Get instant access to the business plan now!

If you want to purchase multiple business plans at once using Instant EFT then  click here: Business Plans Store

The business plan package is a zipped compressed file containing the PDF, Word and Excel documents. To open the package after downloading it, just right click, and select Extract All. If you have any problems in downloading and opening the files, email us on sales@bizbolts.co.za and we will assist you.

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